Core Values:

• Integrity-based, customer-oriented, efficient and low-cost, innovative value.

Corporate Beliefs:

• Provide consumers with products and services that offer higher cost performance.
• Customers, employees, distributors, and suppliers are the company's greatest assets.
• To customers: provide high-quality, reasonably priced, cost-effective products and services.
• To employees: provide fair and reasonable compensation and personal development opportunities, making the company a platform for each employee to achieve their career goals.
• To distributors: provide high-quality products and services, establish reasonable sales systems, and achieve mutual benefits and win-win outcomes.

Business Strategy:

• Concentrate advantageous forces and resources on core business to strengthen the company's foundation.
• Target the domestic middle-income families with the products and services offered.
• Accumulate human resources and various material resources to expand our brand globally.