As a major event in the technology industry targeting the Asia-Pacific and global markets, this year's Consumer Electronics Show focuses on the theme "Smart Future New Entrance," highlighting "AI Reshaping, Consumption Upgrade, Technology for Good, and Global Connectivity." The event showcases numerous cutting-edge technologies and innovative products, creating immersive future lifestyle experience scenarios. Its aim is to accelerate the deep integration of technology and daily life, inject strong momentum into the robust development of the global consumer electronics industry, and rejuvenate the vitality of the consumer market.
On the morning of October 10, 2024, the opening forum of the Shanghai International Consumer Electronics Show was grandly held at the Shanghai New International Expo Center. Attendees included Zhou Minhao, President of the Shanghai International Trade Promotion Council; Wang Ning, President of the China Electronics Chamber of Commerce; Rong Zhiqin, Deputy Director and First-Level Inspector of the Shanghai Municipal Economic and Information Commission; and Li Hong, Second-Level Inspector of the Shanghai Municipal Commerce Commission, along with other leaders and guests.
In his opening speech, Zhou Minhao stated, "This year's Consumer Electronics Show aims to explore the 'landing points' of AI+, focusing on innovative smart terminals and providing a platform for international brand aggregation, industrial collaboration, innovation leadership, and market upgrading for Chinese and global consumer electronics companies." Wang Ning added, "AI, 5G, and digital technologies will drive the development of the consumer electronics industry, presenting a broad market outlook. Policies such as the national 'old-for-new' exchange, the recovery of the real estate market, and the 'Belt and Road' initiative bring new opportunities for industrial growth. The China Electronics Chamber of Commerce and the Shanghai Trade Promotion Council are collaborating to create a world-class consumer electronics exhibition." Rong Zhiqin emphasized, "In the future, Shanghai will continue to promote the development of new tracks for smart terminals. This includes accelerating the integration of cutting-edge technology across the entire chain, building Shanghai-branded smart terminals in all fields, and enhancing the optimization of the business environment." GfK China, a strategic partner of TechG, released the "2024-2025 White Paper on the Development of China's Technology Consumer Electronics Industry," aiming to inject continuous growth into China's electronic technology and durable consumer goods industries.
### Focusing on New Smart Terminals and Envisioning a Smart Future
This year's exhibition brought together nearly 200 technology companies from mainland China, Hong Kong, the United States, Japan, the United Kingdom, Austria, Germany, the UAE, Thailand, and other regions. Notable exhibitors included Lenovo, Haier, Changhong, Zhiqi, Monster, Xiaopeng Motors, Google, SenseTime, ASR, Toshiba, Qin Chao Awakening, Play Your Dreams, Digital Octopus, Rokid, Tmall Genie, Breo, Little Bear, Chuangmi, and Feike, showcasing products across various cutting-edge fields, including artificial intelligence, the metaverse, virtual reality, smart homes, and smart travel. Let’s take a look at some of the innovative products and technologies that have caught your attention on this stage full of creativity and intelligence:
- **Lenovo** presented the motorazr 50 Ultra AI version, featuring Pantone color design, powered by Snapdragon 8s Gen3 + LPDDR5X + UFS 4.0, breaking performance limits for compact foldable models, with wireless charging, IPX8 waterproof rating, and a large 4-inch outer screen.
- **Haier Smart Home** showcased the Casarte suite, an integrated solution with 16 categories and 18 original designs, combining 26 innovative smart features.
- **Xiaopeng Motors** introduced the Traveler X2, a two-seat intelligent electric flying vehicle, marking a significant exploration in successfully merging airplanes and cars.
- **Play Your Dreams** launched the MR, the world's first Android-based spatial computer, equipped with dual 8K Micro-OLED screens and achieving a leading 14ms color VST delay with multimodal interaction using eye, hand, and voice commands.
- **Changhong** unveiled an "immersive all-true dynamic roller coaster," a new gaming motion seat with omnidirectional 3DoF motion structure and a maximum horizontal rotation speed of 360 degrees per second, digitally replicating the roller coaster experience.
- **Zhiqi's new LS6**, equipped with the "Lizard Digital Chassis," redefines traditional SUVs by offering an exceptionally easy, safe, and comfortable driving experience.
- **DeepBlue Technology** showcased the Lanbao, a family companion service robot designed for home applications, featuring robust voice recognition and semantic understanding capabilities for natural voice interaction.
- **Qinglang's E8-R**, an open-source composite mobile robot aimed at educational and research applications, designed specifically for service robot development.
### Sparking New Trends in Consumer Experiences
Recently, the National Development and Reform Commission and other departments jointly issued measures to "create new consumption scenarios and cultivate new growth points." These measures include developing new shopping scenarios, leveraging new technologies to enhance shopping experiences, and creating new electronic product consumption scenarios. In this context, the Consumer Electronics Show has partnered with the concurrent musical instrument exhibition to host a series of unique activities titled "Shanghai International Consumer Electronics X Music Consumption Festival" from October 10 to 15, under the guidance of the Shanghai Municipal Commerce Commission, Shanghai International Trade Promotion Council, and Pudong New District Commerce Commission.
On the morning of October 10 at 11:00, the launch ceremony for the Shanghai International Consumer Electronics X Music Consumption Festival took place at the Shanghai New International Expo Center. Leaders and guests, including Li Hong, Second-Level Inspector of the Shanghai Municipal Commerce Commission; Wu Jing, Deputy Director of the Pudong New District Commerce Commission; Lv Zhiming, General Manager of Jinqiao International Business Square; Li Dinghao, General Manager of Shanghai Bailian Century Shopping Center; and Chen Yuhao, General Manager of Monster China, attended the event and participated in the ribbon-cutting ceremony. The festival, themed "Hard Technology, Trendy Music, New Consumption," utilizes the "Pudong Popular Business District AI Check-In Map" mini-program, linking over 30 malls, venues, scenic spots, and cultural heritage sites across the city. It aims to leverage the exhibition's spillover effects to attract consumers to enjoy exclusive discounts at selected business districts. It also features pop-up events for consumer electronics and musical instrument brands such as Xiaopeng Motors, Changhong, Tmall Genie, Digital Octopus, and Pearl River Piano in two high-end shopping malls: Bailian Century Shopping Center and Jinqiao International Business Square, spanning 15 days. This rich and diverse exhibition format, combined with immersive experiences, invites consumers to engage in a sensory and technological carnival, revitalizing market consumption and showcasing the excellence of cross-industry collaboration in business, tourism, culture, and sports, leading to new trends in consumer experiences and invigorating market vitality.
The exhibition also created two major application scenarios: "AI + Metaverse" and "AI + Smart Health and Wellness." The former integrates cutting-edge technology into cultural tourism through virtual reality. The metaverse company Yuantuo brought an XR immersive experience project called "Qin Chao Awakening Immersive Exploration Experience," while Digital Octopus showcased the multiplayer offline VR experience project "Journey Through the Universe." The Shanghai Theatre Academy presented the MR & AI version of "Daiyu Burying Flowers," allowing participants to experience interactive scenarios as the metaverse trend becomes a reality. The latter focuses on intelligent health and wellness solutions, with Amu Technology showcasing a smart ECG garment that accurately collects and analyzes dynamic medical-grade data, and Jiangsu Aiyu presenting the Big Head A-Liang smart elderly care robot, which can build a robot intelligence elderly care management cloud platform. Many intelligent health and wellness products illustrate the profound meaning of technology serving human well-being, making participants feel that life in old age will be even better.
### Pioneering New Industrial Development Tracks and Mapping Future Opportunities
In today’s global economic wave, Chinese brands are rapidly entering the world stage, seeking broader development opportunities. To support Chinese brands in deepening their presence in global markets, the exhibition also hosted the "Shanghai International Consumer Electronics Industry Development and Brand Export Forum" and the "International Consumer Electronics Matching Conference." Notably, a seminar on "Opportunities and Challenges for Consumer Electronics Export to the Middle East" was held to provide Chinese brands with a platform to understand the Middle Eastern market, explore export strategies, and share successful experiences while addressing challenges. Industry experts, including Gu Chunting, Vice President of the Shanghai International Trade Promotion Council; Mohannad Nakbi, Consul General of the United Arab Emirates in Shanghai; Liu Miaomiao, Chief Representative of the Ras Al Khaimah Economic Zone in China; and Zhang Cong, Partner at Ernst & Young Asia-Pacific and Greater China, discussed new trends, policies, consumer demands, and cultural differences in the Middle Eastern market, providing valuable insights for Chinese brands.
As an important platform for observing and understanding future technological trends, the Consumer Electronics Show has also carefully planned over 10 concurrent activities, including the GTIC 2024 China AIPC Innovation Summit, the "Core Technology, Core Future" Technical Forum, the Silver Economy Industry Chain Matching Conference, and the Second Intelligent Connected Vehicle Industry Ecosystem Development Forum, gathering collective wisdom to explore future industry developments. Additionally, awards such as the "Great Tech Awards LBE Large Space Awards" and "AI Check-In Gift Exchange" engage exhibitors and attendees through interactive games, lottery activities, and immersive experiences, enhancing the depth and dimension of onsite interactions.
The Consumer Electronics Show is not only a brilliant stage for technological innovation and a frontier for smart living but also a lookout for global perspectives, a collision point between future and reality, and an incubator for industrial innovation and integration. Here, every exhibit pulses with the heartbeat of the future, each interaction weaves a network of intelligence, and every forum sparks the fire of ideas. We warmly invite every participant to immerse themselves in this technological feast, exploring the boundaries of the unknown. Let us take this opportunity to create, share, and witness the miracles of technology that transform every moment of our lives.